Our Story: From Palestine, For Palestine
SYMBOLS OF STRUGGLE FOR FREEDOM
We are two Palestinian brothers, born and raised under the shadow of Israeli occupation, a reality that forced us to leave our homeland at a young age. As refugees, we’ve carried with us not only the pain of displacement but also the deep pride of our heritage and the unbreakable bond with our people.
Now based in Europe, we’ve transformed that pain into purpose. Through our work, we honour our roots and give back to the communities we were once part of.
We are united by a deep rooted passion for preserving traditional crafts and uplifting the communities that keep them alive. Each piece we co-create is more than just a product, it’s a quiet act of resistance, a celebration of culture, and a step toward justice for those whose voices are too often silenced.
Together we envision a future rooted in justice, sustainability, and human connection, where every piece tells a story and every story inspires change.
OUR MISSION
Our mission remains centered on the empowerment of Palestinian heritage, yet we are also embracing contemporary creativity and innovation. We believe that fashion, art, and culture are powerful tools for activism, and our new collections aim to amplify voices that fight for freedom, equality, and dignity. Our commitment to the cause is unwavering, and as we innovate, we continue to create products that inspire solidarity, support, and a lasting impact on the global stage.
The KUFIYA® is dedicated to supporting Palestine. That’s why we donate 50% of our total profits to support children and families in Gaza. Over the past three years, we have donated $1,303,000 to provide essential water, food, and medical aid to those in need.
Join us in our mission of hope, solidarity, and change. Shop with purpose and help empower the people of Gaza today.
UNWAVERING PERSEVERANCE AGAINST EXTERNAL PRESSURE
From the era of the British Empire to the Israeli occupation, Palestinian products have remained a symbol of resistance and sovereignty for the Palestinian people.
Sadly, due to the rise of low cost overseas manufacturing, most Palestinian products seen today are no longer connected to the land they represent. Following the signing of the 1993 Oslo Accords and the adoption of a free market policy, the influx of inexpensive products produced abroad began to flood global markets. The growing competitive pressure from mass produced alternatives started to harm local Palestinian producers.
Moreover, the Israeli occupation, with its checkpoints and roadblocks, has further obstructed the production and trade of Palestinian small businesses. As a result, production and trade within Palestinian small businesses have been diminishing, and the Palestinian economy has been steadily suffocated.
NEW BEGINNINGS AND THE REVIVAL OF THE KUFIYA FACTORY
The Kufiya Factory faced numerous challenges. Its production dropped dramatically from 15,000 units per year in 1993 to just 4,000 units by 2010.
On the verge of collapse, the revival of the Factory was made possible by shifting focus from local sales in the Middle East to tapping into the growing influence of social media and the expanding online community.
In collaboration with an European organization founded by Palestinians, the Kufiya Factory launched palestiniankufiya.org, a website that became the primary platform for selling its products online.
THE FUTURE OF KUFIYA
After supporters of the Palestinian made Kufiya brought the factory light, the international community responded. And the mission of the Family to preserve the Palestinian Kufiya was restored.
Today, we continue to honor the legacy of the Kufiya, but we are also pushing the boundaries of innovation. While our roots lie in the iconic Keffiyeh, we are now expanding our horizons by creating new products that carry forward the Palestinian cause. We are blending tradition with modern design, ensuring that the symbol of freedom and resistance continues to evolve in a way that resonates with today’s global movement for justice.
Palestine will live on. Palestine will be free!!! 🍉🍉🍉
#prayforpalestine #IsraeliApartheid #BoycottIsrael #deaathtotheIDF #fucknetanyahu #freepalestine
